Collaboration talks for the possible tie-up between German car maker, Volkswagen and Malaysia's national car manufacturer Proton have been called off.
Proton, in a brief statement today, said that Volkswagen confirmed it currently has other priorities and that a potential collaboration with Malaysia's car maker could not be pursued.
As one of the largest Original Equipment Manufacturers (OEM) in the industry, Proton said that Volkswagen, established in 1937, would be an interesting collaboration partner for Proton.
Proton said it acknowledges the decision made by Volkswagen.
Nevertheless, it would continue to forge ahead with its Asean Multi-Local OEM strategy. This includes product collaboration with Japanese car manufacturer Mitsubishi, the EMAS project and other new model developments.
Proton, which has notched up commendable sales for its Saga, Persona and Exora, said it remains committed to cementing its presence in China through collaboration with Youngman.
Riding on the momentum of a very good 2009/10 financial year result, Proton said it was also eyeing penetration into other Asian markets in the near future and to further strengthen its position domestically.
Proton, established in 1983, is Malaysia's largest manufacturer of automobiles, and the only full-fledged OEM car manufacturer in South-East Asia.
It has operations in key markets from UK to the Middle East, and across South-East Asia and Australasia, especially in countries like China, India and Iran.
source -- BERNAMA
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